Founded in 2006, Twitter has become a veteran social media platform of the internet and powerful tool for celebrities and athletes to communicate and engage with their fanbases in succinct 280 character ‘tweets.’ Today, Twitter boasts 336 million users and counting, making it one of the largest social media networks globally. Beyond funny celebrity tweets and hashtags, Twitter can also be used as a powerful marketing tool for businesses and companies to connect with their customers and employees. More and more companies have been setting up Twitter accounts to better promote their brands and connect on a more personal level than ever with consumers. It can also be used to increase conversion rates, visibility, and website traffic for your business, if used correctly.
Here are some tips to make the most of opening a Twitter account for your business!

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